Use case

Explainer videos that sell the idea

Turn a product page, a launch note or the pitch you use on calls into a hand-drawn explainer video for landing pages, paid social and follow-up.

Updated 23 July 2026

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Marketing explainer video
Short answer: Marketing teams use explain.ink to turn positioning, a landing page draft or a sales pitch into a short hand-drawn video. A drawing that builds on screen holds attention through the first ten seconds, where most product video loses it, and the same story can be re-cut in a different style to test.

Marketing video usually loses people in the first ten seconds, because it opens with a logo instead of the problem. A drawing does the opposite: something is being built on screen, and people wait to see what it turns into.

Give explain.ink your positioning, a landing page draft or the pitch you use on calls. It writes the story, draws it scene by scene and records the narration.

Where does it go?

  • Landing page, above the fold
  • Paid social, where a hand-drawn frame reads differently from everything else in the feed
  • Sales follow-up, so the deck explains itself after the call
  • Launch posts and Product Hunt

How do you test versions?

Nothing stops you from making three cuts of the same 60 second story. Change the opening, change the style, keep whichever one holds attention. Producing a variant is a working session, not a production cycle.

Why is style a positioning decision?

Comic reads playful, minimal reads like a serious tool, blueprint reads technical. Pick the one that matches how you want the product to feel, and every scene follows it. See all 18 styles.

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Frequently asked questions

How long should a landing page video be?

Sixty to ninety seconds. That is enough for the problem, the mechanism and one next step, and short enough that people finish it.

Why hand-drawn instead of stock footage?

A drawing appears in the order the idea is built, so it can show a relationship or a sequence. Stock footage can only show people looking pleased near a laptop.

Can I test more than one version?

Yes, and it is worth doing. Change the opening or the style, keep whichever cut holds attention, since producing a variant is a working session rather than a production cycle.

Which style fits a serious B2B product?

Minimal and blueprint read as precise and technical. Comic reads playful. The style is a positioning decision, so pick the one that matches how the product should feel.

Where do these videos usually go?

Landing page above the fold, paid social, sales follow-up after a call, and launch posts. The same file works in all of them.