Marketing explainer videos, hand-drawn

Marketing video usually loses people in the first ten seconds, because it opens with a logo instead of the problem. A drawing does the opposite: something is being built on screen, and people wait to see what it turns into.

Give explain.ink your positioning, a landing page draft or the pitch you use on calls. It writes the story, draws it scene by scene and records the narration.

Where does it go?

• Landing page, above the fold
• Paid social, where a hand-drawn frame reads differently from everything else in the feed
• Sales follow-up, so the deck explains itself after the call
• Launch posts and Product Hunt

How do you test versions?

Nothing stops you from making three cuts of the same 60 second story. Change the opening, change the style, keep whichever one holds attention. Producing a variant is a working session, not a production cycle.

What does an advert look like?

The same machine pointed at a product instead of an idea: forty-eight seconds for a mop nobody has ever heard of, drawn, narrated and lettered.

Why is style a positioning decision?

Comic reads playful, minimal reads like a serious tool, blueprint reads technical. Pick the one that matches how you want the product to feel, and every scene follows it. See every style.